12 Tips to Improve On-Page SEO ranking in 2019

Are you a beginner in digital marketing? Are you confused about whether digital marketing will be the right career choice in 2019? Congratulations! Your search ends here. Allow me to walk you through 4 reasons why you should learn digital marketing in 2019. In the last few years, the e-commerce industry has experienced a boom in the Asian region, especially in India. It is estimated that by 2020, the digital buyers in India alone will go up to 329.1 Million. So if your product is not online, you can lose a great deal. You can easily earn extra income. Right from your home, through blogging, affiliate marketing, drop shipping. Research says, on average a user spends about 2 hours 22 minutes on social media. The internet has become a personal counselor. From doing research work to buying things online. But here’s the catch. There is more competition for your customer’s attention today than never before, and it will keep on increasing as time passes. Secondly, you cannot just do SEO (search engine optimization) or SMM (social media marketing) and expect it to work like magic for you. One should not leave any stone unturned. You need to do SEO, SMM, and everything which will help your product to reach your audience. The 12 tips and tricks to improve your on-page SEO rank in 2019 are: Content Unique content: OK. Do a favor for yourself. Before you start writing your blog, just Google your niche. I am sure, you will find tons of blogs related to your niche. So now if we already have so much information, how will you make your blog stand out? Here’s the secret. Instead of researching your niche on Google and then writing it in your own words, find an SME (subject matter expert) in your niche. Interview him/her. Advantages: Interacting with an SME will not only give you additional information which will help you to create a unique blog but also will help you to clear your doubts and give you a clear vision of your niche. Example: Let’s say you are blogging in tourist places. So if you interview someone who has recently visited a tourist place, you will know the current scenario of that place hence adding uniqueness to your blog. Content length: The length of your content should be greater than your competitor’s content size. For the simple reason, Google considers the bigger the content the more reliable it is. Internal linking: It means links from one blog post or page to another within the same domain is called internal linking. It plays a major role when it comes to improving ranking. Let’s say you have a blog/page which has got about 10 high-quality backlinks from other domains. Now since that page is already ranking in SERP (search engine results page) what you can do is, you can link to other pages of your blog or website from your high ranking page and thus pass link juice to other pages that are not rank yet. Loading Time: People are quite impatient today and that can be one of the reasons why you have low traffic on your website/blog. Most of the time it is seen that due to images the time required to load the page increases. Your blog should load under 3 seconds. Shoot for long-tail keywords instead of head keywords: Let’s say you have a tourism agency in Navi Mumbai. Now if you target the head keyword that is a tourism agency you won’t get a lot of traffic since the competition will be quite high for that keyword. But if you use a more generalize keyword or as said in digital marketing a long-tail keyword, it will not only drive more traffic to your website but will also improve conversion rate. Mobile-Friendly: People are using mobile phones for most of their work. Be it spending time on social media or reading an article or just browsing a website. Therefore make sure your website is mobile-friendly. Always Update: Google considers the latest blogs more relevant than old ones. So always keep on updating your old blogs. URL Avoid Dates: Another way to increase your SEO traffic is by optimizing the URL. Avoid adding dates to your URL. Let’s consider the 2 URLs: https://www.tourism-blog/01-02-2004 https://www.tourism-blog Now which of the 2 URLs, you will tend to click? The 2nd link. Because we are living in 2019 and therefore just by looking at the 1st link, we feel like, Hey! That’s an old blog. Make your URL readable. By readable I mean your URL should be short and simple without any special characters that make it difficult to read. More importantly, your keywords should be there at the beginning of the URL. Let’s say your keyword is a tourist agency in Navi Mumbai. Therefore your URL can be something like below: https://www.tourist-agency-navi-mumbai The length of the URL should be less than or equal to 60 characters. Remember the shorter the URL, the more chances of you ranking higher. A hyphen (-) vs Underscore (_): Consider hyphen (-) instead of underscore (_) as word separators in URL. Why? Here’s the advice straight from the horse’s mouth. Stop Words: Stop words are a set of words that are ignored by the Google search engine. They are words like a, an, or, but, in, etc. You can find the whole list here. So my recommendation is to ignore stop words in URL if it does not create any readable problem. Example: https://www.tourist-agency-navi-mumbai Instead of https://www.tourist-agency-in-navi-mumbai. If you see, both the URL are quite readable. Therefore it won’t create any issue here if we select 2nd URL over the 1st URL. However, if in case omitting stop words create a readability problem for the user then it is suggested not to omit to stop words. The only reason to omit the stop words is to shorten the URL. Don’t just stuff URL with keywords: Now what does this mean. Earlier I have mentioned putting your keywords at the starting of the URL. Well, I still stick to my point. The only thing I wanted to clear is your URL can have at the most 2 keywords in URL. If you just go on adding keywords in URL, Google may see it as spam it may get paralyzed. And again, the length of the URL should not go beyond 60 characters. Avoid repetition of keywords: For every 1000 words article, the keyword density should be 2%. However, you can use LSI (latent semantic indexing) words. Now, what do LSI words mean? LSI words are words related to your keywords. Let’s say ‘tourist agency’ is your main keyword. Than ‘tours and travel agency’, ‘tour agency’ and ‘travel agency’ can be considered your LSI. The best way to search for LSI words is the Google search engine suggestion. And thus it is a good practice to use LSI words along with your keywords. But again do not stuff a lot of LSI words in your content. Voice Search: It is predicted by 2020, 50% of the searches will be through voice. Therefore you need to imagine how a user will search through voice. Let’s again consider that you have a tourist agency in Navi Mumbai. Therefore a tourist looking for a travel agency in Navi Mumbai would probably do a voice search as a “tourist agency near me”. Therefore you need to do a local listing of your company with Google. FAQ (frequently asked questions) schema: Try to answer the FAQ questions of your audience. This FAQ schema in seen in SERP and thus it is known as zero-click searches. Competitor keywords research: Before even starting to write your blog, do keyword research of your competitor. For which keywords they are ranked? Which pages are getting the most traffic? Do reverse engineering. Try to find out their weaknesses and strengths. Try to find out how you can overcome their weaknesses. Try to find keywords with high search volume that haven’t been targeted by your competitors. Call to action: The more you try to interact with your audience, the more popularity you will gain. Having a conversation with your audience will help you to understand them better. Always remember, the customer is the king. So it’s a good practice to know our customers personally. Who are they? What do they expect from us? Are they enjoying our content? Do they have to say something about us, which we can improve? Using the call to actions like comments, messages, call now button, the chatbot will help you to connect with your audience. Selection of brand name: Sometimes even after doing hack lot of SEO, we are unable to get results. And perhaps the reason maybe your brand name. Now you may be thinking what’s there in a brand name? Think about it again. Ok. Do you know about celebrities changing their names after entering into Bollywood? Here is the list of top 16 celebrities who changed their names. Birth Name New Name Reema Lamba Mallika Sherawat Sajid Ali Khan Saif Ali Khan Preetam Zinta Singh Preity Zinta Ajay Singh Deol Sunny Deol Kate Turquotte Katrina Kaif Rajiv Bhatia Akshay Kumar Vishal Devgan Ajay Devgan Abdul Rashid Salim Khan Salman Khan Rajiv Bhatia Shilpa Shetty Ashwini Shetty Akshay Kumar Ranveer Bhavnani Ranveer Singh Shree Amma Yanger Ayyapan Sridevi Jaikishen Kaku Bhai Jackie Shroff Inquilab Srivastava Amitabh Bachchan Shivaji Rao Gaekwad Rajnikant Hrithik Nagrath Hrithik Roshan Farhan Abraham John Abraham Jai Hemant Shroff Tiger Shroff So why do you think they changed their birth names? The answer is quite simple. Nobody wants to learn complicated and boring names. Remember most of us used to hate history just because we had to learn complicated names. Therefore names are powerful for creating brand awareness. 5 tips to choose your brand name Make it memorable: With a memorable brand name, users can search you directly. Make it phonetic: Phonetic means that your brand name sounds just like it’s spelled. Example: Google, Facebook, Dropbox, etc. Use of alliteration words: Alliteration simply means choosing 2 words which start with the same sound. These phrases are easy to remember and often roll off the tongue. An example is Coca-Cola, Rolls Royce. Choose names with 2-syllable: Shorter the name, the easier it becomes to remember. Example: Dropbox, Facebook Check it for search juice: This is the last and the most important step in your name choosing journey. When choosing a name to select those words which are typed by users. Moz’s keyword explorer (it is a tool) makes our life much easier when it comes to selecting our brand name. Just type your business name in the tool and you will get multiple options. Now check the brand’s monthly volume, difficulty level, and organic CTR. Select a name that has a decent amount of traffic and a small amount of competition. Conclusion: Nobody ever said SEO is simple. Or if they said, they were lying. The truth is that without you throwing in unnecessary hurdles to jump, SEO is difficult enough. One of those hurdles you might come across is choosing a juicy brand name for your business. Surely, you will want to select a brand name that is memorable, unique and contains your keyword(s). Digital marketing is a field that is easier said than done. It requires a combination of your creativity as well as analytical mind. Learning SEO is itself is a big problem. Even if you think of joining an institute, you will find a lot of digital marketing institute both online and offline and both options are good to select. But before you select any digital marketing classes go through their syllabus. This will help you to narrow down your searches. ediify.com is one such digital marketing course in Navi Mumbai which covers all the topics, right from how to pitch your client to deal with them.